Agenda
2008 Civil Air Patrol Public Affairs Officer Academy
“Public Affairs Essentials — Think Nationally, Act Locally”
Gaylord Palms, Kissimmee, Fla.
Aug. 5 - 6, 2008
(Also available as a downloadable pdf)
Agenda current as of July 10
TUESDAY, AUG. 5
6:30 - 7:30 a.m. Registration
7:30 - 9 a.m. Continental Breakfast and Roundtable Discussions on PAOs’ Best Practices
9 - 9:20 a.m. Opening Remarks
Marc Huchette
Director of Public Awareness & Membership Development
Civil Air Patrol National Headquarters
Brig. Gen. Amy Courter
CAP Interim National Commander
9:20 - 10:30 a.m. The PA Planning Process
Part I: I Barely Have Time to React, Let Alone Plan Ahead — But Should I?
Maj. Al Pabon
Director of Public Affairs
North Central Region
Julie DeBardelaben
Deputy Director, Public Affairs
Civil Air Patrol National Headquarters
10:30 - 10:45 a.m. Break
10:45 a.m. - Noon The PA Planning Process
Part II: Hands-on Crisis Communications Planning
Lt. Col. Cynthia S. Ryan
Public Affairs Officer, Nevada Wing
National PA Team Leader
Noon - 1:30 p.m. Lunch (on your own)
1:30 - 2:45 p.m. BASIC: How Do I Write a News Release for CAP?
Capt. Steven Solomon
Director of Public Affairs, Southeast Region
Member, National PA Advisory Committee
ADVANCED: Writing in Various Genres
Steve Cox
Public Affairs Manager
Civil Air Patrol National Headquarters
Neil Probst
Public Affairs Staff Writer
Civil Air Patrol National Headquarters
2:45 - 3:45 p.m. Role of the Web Site
James F. Tynan
Deputy Director, Creative Services
Civil Air Patrol National Headquarters
3:45 - 4 p.m. Break
4 p.m. - 5 p.m. PA 102 — Accidental Magic
Mike Strickler
PA Operations Chief, AFNORTH
Tyndall Air Force Base, Fla.
5 - 6:15 p.m. BASIC: What Should I Do with My News Releases?
Maj. Paige Joyner
Public Affairs Officer
Georgia Wing
ADVANCED: Managing Your Media Relations
Maj. Paul Cianciolo
Public Affairs Officer
National Capital Wing
WEDNESDAY, AUG. 6
7 - 8:30 a.m. Continental Breakfast and Roundtable Discussions on PAOs’ Best Practices
8:30 - 9 a.m. The Future of Public Affairs
Col. Rick Greenhut
National Marketing Advisor
9 - 10:30 a.m. Legal Issues for the PAO
Gordon W. Odell Jr.
General Counsel
Civil Air Patrol National Headquarters
10:30 - 10:45 Break
10:45 - Noon BASIC: How Can I Learn More about Being a Better CAP PAO?
Maj. David A. Miller
Assistant Public Affairs Officer
Missouri Wing
ADVANCED: Components of an Effective Networking Program
Capt. James A. Ridley Sr.
Director of Public Affairs
New York Wing
Noon - 1:30 p.m. Lunch (on your own)
1:30 - 3 p.m. Newsletters: Design Is Important but Good Content Is Key
Capt. Jerry Porter
Public Affairs Officer
Deer Valley Composite Squadron 302
Arizona Wing
3 - 4 p.m. Topic To Be Announced
Air Force Col. Mike Caldwell
Deputy Director of Public Affairs
Secretary of the Air Force Office of Public Affairs
The Pentagon, Washington, D.C.
4 - 6 p.m. Balsem Awards Reception
Miles O’Brien, CNN, keynote speaker
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