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Guidelines for Partnering with National Headquarters Public Affairs
for Media Relations Assistance
The Civil Air Patrol Public Affairs Officer or Mission Information Officer plans and coordinates media relations activities. National Headquarters Public Affairs is always available to assist the PAO, IO, Incident Commander and Agency Liaison with media relations as requested. NHQ PA can provide assistance in the areas cited below. This is especially critical when there is not a PAO in place, the PAO is new and/or inexperienced and/or the mission is high profile.
Planning
- Develop and/or refine crisis plan or public relations plan
- Identify a spokesperson
- Anticipate media needs and questions
- Make recommendations on all media coverage
- Coordinating national leadership participation
- Provide talking points
- Provide media kits
Media Queries & Response
- Respond to media inquiries
- Research, interview, and write news releases
- Disseminate news releases nationwide
- Develop radio and TV announcements
- Set up interviews
- Set up press conferences
Issues Management
- Develop proactive media messages
- Prepare a daily issues management report that tracks key issues and recommends courses of action
Logistics
- Publish daily updates online
- Provide media contact lists
- Provide a daily report of media coverage
- Provide a copy of WIMRS reports to members involved in missions, issued daily by NHQ’s National Operations Center
- Prepare an after action report
Creative Services
- Coordinate with NHQ Creative Services to establish and maintain a Web site
- Coordinate with NHQ Creative Services to secure and publish photographs online
- Coordinate with NHQ Creative Services to take, edit, and distribute videos/DVDs
NOTE: LINKS OR REFERENCES TO INDIVIDUALS OR COMPANIES DOES NOT CONSTITUTE AN ENDORSEMENT OF ANY INFORMATION, PRODUCT OR SERVICE YOU MAY RECEIVE FROM SUCH SOURCES.
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