2007 PAO Academy PowerPoints |
| |
|
21st Century Marketing
|
| |
|
CAP Marketing Initiatives
|
| |
|
Crisis Communications 101
|
| |
|
Crisis Communications 101 handout
|
| |
|
Customer-focused Online Experience
|
| |
|
How to Weather a CAP Crisis -- Biondo
|
| |
|
How to Weather a CAP Crisis -- Joyner
|
| |
|
How to Write a PR Plan
|
| |
|
Media Relations
|
| |
|
Media Relations Interview Guide
|
| |
|
Media Relations Interview Tools
|
| Back to Top |
2008 PAO Academy PowerPoints |
| |
|
Components of an Effective Networking Program
By Capt. James Ridley, Northeast Region PAO.
Learn the art of networking, both internally with CAP resources at the squadron, group, wing, region and national levels and externally with other sources such as local media, military base public affairs offices, local colleges, governments and political offices.
|
| |
|
How Can I Learn More about Being a Better CAP PAO
By Maj. David Miller, Missouri Wing.
Just been “voluntold” you’re the new PAO for your squadron? Don’t sweat it! “How Can I Learn More about Being a Better CAP PAO?” will provide many of the basic nuts and bolts of being a successful PAO at the squadron level.
|
| |
|
How Do I Write a News Release for CAP?
By Capt. Steven Solomon, Southeast Region director of public affairs.
This seminar is for the new PAO who has never written a news release or the PAO with a little bit of experience who would like to confirm that they are on the right track.
|
| |
|
Legal Issues for the PAO
By Gordon Odell, CAP NHQ general counsel.
This presentation will help PAOs meet legal duties and honor the rights of others while serving as a public affairs officer. Areas of focus include the First Amendment to the U.S. Constitution, copyright, defamation, privacy and commercial speech.
|
| |
|
Managing Your Media Relations
By Maj. Paul Cianciolo, National Capital Wing.
The presentation details the organization and responsibilities of a media relations team, building relationships with reporters and how to pitch the same story to different media.
|
| |
|
Newsletters
By Capt. Jerry Porter, Arizona Wing.
This presentation focuses on a variety of newsletter skills. Learn to incorporate complementary content and design techniques to create a newsletter that informs, educates and motivates your membership.
|
| |
|
Role of the Web Site
By Jim Tynan, NHQ deputy director of creative services.
Learn what potential Web site visitors must see on your site, how to coordinate your unit’s web content, and low-cost alternatives that CAP units can utilize for a 21st century web presence that will impress members, potential members and partner organizations.
|
| |
|
The Future of Public Affairs
By Col. Rick Greenhut, national marketing advisor.
This resource covers a number of different issues on how the PAO's task will change going forward. Greenhut brings some insight into what is and is not considered newsworthy by local broadcast and print outlets in a local community.
|
| |
|
The Future of Public Affairs pdf (printer friendly
|
| |
|
The PA Planning Process Part 1
By Maj. Al Pabon, director of public affairs for North Central Region, and Julie DeBardelaben, NHQ deputy director of public affairs.
This session reviews a simple 4-step planning process that can be applied to all echelons from squadron to region.
|
| |
|
The PA Planning Process Part 2
By Capt. Phil Norris, Mississippi Wing PAO, and Sr. Mbr. Dennis Steinbock,Oregon Wing.
This resource provides good crisis planning techniques and the means to develop a crisis plan.
|
| |
|
What Should I Do with My News Releases?
By Maj. Paige Joyner, Georgia Wing PAO.
Where? When? How? To whom? You have a press release approved and ready to go ... now what do you with it?
Matching press releases with media outlets is extremely important. Determine your audience and get the release rates you desire.
|
| |
|
Writing in Various Genres
By Steve Cox, NHQ public affairs manager, and Neil Probst, NHQ staff writer.
Learn to write an informative, colorful feature story written in an active voice. Emphasis is placed on interviewing the best sources and intertwining detail and color into the narrative.
|
| Back to Top |
CAP 101 Briefing |
| |
|
CAP 101 Briefing
|
| Back to Top |
Engaging the Media |
| |
|
Engaging the Media
|
| Back to Top |
Tracking Cycle of PA Success |
| |
|
Tracking Cycle of PA Success
|
| Back to Top |
